FYI by Dani Read

FYI by Dani Read is a up-incoming lingerie brand that identifies the female form as a "weapon" not just an instrument for men to have sex with. FYI speaks to a vision of hard femme BDSM lingerie that caters specifically to a gay consumer (as demonstrated through advertising campaigns below). Additionally designer Dani Read identifies as a queer designer herself.

Dani Read states that her line "is inspired by the intensity of the women who wear it. FYI shuns the lingerie industry’s traditional portrayal of women as perky pin-ups or delicate flowers" (Dani Read, http://fyibydaniread.com/about)