Making Lingerie "Queer Friendly"

If a lingerie brand's website shows a picture of a woman posing for "her man" in sexy lingerie, or there is advertising such as "make your man excited for valentines day" it is directly telling the customer that this product is made for a straight female in a heterosexual relationship. Through removing "gender directed" language and wording from lingerie advertising it creates a much more open and queer friendly dialect between the consumer and the vendor. Lingerie is typically an uncomfortable purchase for someone who identifies as LGBTQ-sizing can be off, sales people and stores may not be as excepting or knowledgable etc.

Another way to "queer friendly" a brand is by incorporating queer couples in your advertising campaign and not just heterosexual couples; something brands such as Chromat, Play out, RodeOH have been trying to incorporate and work on.