CHROMAT

Chromat is a new lingerie design brand that focuses on the Human body rather than the oversexualized female form. Chromat focuses on creating structural garments for the body. Founder and Head Designer Becca McCharen also identifies as Queer:

What does it mean to you to be a queer designer? How does your queer identity intersect with your work?

Being queer means existing outside of the mainstream, creating your own path and embracing diversity in gender, sexuality, race, body size, etc. — everything that makes us individuals. Within Chromat, this celebration of diversity shows up in our model casting, as well as our choice of who we work with. For example, choosing not to work with all straight, white male photographers because there areso many of them and they appear to dominate the fashion photography field. Additionally, through the messages we choose to evoke through our clothing.

At HuffPost we’ve seen an emergence of clothing lines that cater to queer and trans bodies whose needs aren’t met by traditional designers. Do you think we’ll see more of this in the future? What does this say about the future of fashion?

I love the how queer and trans bodies have been gaining visibility within fashion — it’s overdue and needed. It’s up to designers to design for different bodies, to cast different bodies in their runway shows and their ad campaigns; it’s a domino effect starting with the designer. Chromat has cast several amazing trans women, androgynous women, queer women and men in our runway shows and I hope to see more designers doing the same. It’s exciting to be at the beginning of trends and knowing we have had the power to change both styles and minds

https://vimeo.com/87205699

http://www.huffingtonpost.com/2014/12/01/becca-mccharen-chromat_n_6249154.html